Lesson Topics: make up, branding, inclusivity, marketing
Skill Focus: Speaking, Listening, Vocabulary
Approximate Class Time: 1.75 hours
Lesson Plan Download: rare-beauty-selena-gomez-advanced-102024.docx
Lesson Overview:
- After warm-up questions, students match 12 vocabulary items that appear in the video to their definitions. The YouTube video that follows is entitled "How Selena Gomez Became a 32-Year-Old Billionaire" (3 minutes). It outlines Gomez's biography and the strategy behind her extremely popular makeup brand, Rare Beauty.
- Post-video activities include comprehension questions and an activity requiring students use some of the 12 new vocabulary items to form discussion questions.
- The lesson has two debate prompts: one about animal testing and another about whether quality is the most important factor for a product.
- The lesson has one role-play between a man and his girlfriend. The man wants his girlfriend to wear less makeup, but also worries that this suggestion may offend her.
- The next speaking activity is a three-staged scenario that involves a marketing firm advising a client. The firm's main task is to persuade the client to use social media marketing instead of traditional methods, and to consider diversity and inclusion in its marketing materials.
- This is followed by a few quotations about cosmetics and branding.
- The lesson closes with a vocabulary review, collocation review, and final discussion questions.
ADVANCED (C1/C2) Lesson on Cosmetics & Branding
Warm-up-Questions
- What cosmetics or beauty-enhancing products are you currently wearing?
- What do you think makes a brand successful in the beauty industry?
- Who do you think are the top three most followed people on Instagram? (answer in page’s footer)
- Are you familiar with Selena Gomez or her make-up brand Rare Beauty?
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This lesson plan was created by Matthew Barton of EnglishCurrent.com (copyright). Site members may photocopy and edit the file for their classes. Permission is not given to rebrand the lesson, redistribute it on another platform, or sell it as part of commercial course curriculum. ChatGPT was used to generate answer keys and some famous quotations. For questions, contact the author.
Comprehension Question Answer Key
- Self-made: Having achieved success independently, without relying on wealth or status from family.
- Gomez made most of her fortune: Through her makeup brand, Rare Beauty.
- Values promoted by Rare Beauty: Individuality, inclusivity, and embracing uniqueness.
- (subjective)
- What taught Gomez resilience?: Her tough upbringing and watching her mother juggle multiple jobs.
- What has she done differently in cosmetics?: She created a brand that prioritizes mental health and inclusivity, rather than perfection.
Vocabulary 1-visibility, 2-humble beginnings, 3-authenticity, 4-resilience, 5-jackpot, 6-gigs, 7-business savvy, 8-entrepreneur, 9-cult favorite, 10-sensation, 11-inclusivity, 12-embrace
Collocations: 1-d, 2-b, 3-e, 4-g, 5-f, 6-c, 7-a