ESL/EFL Level: Intermediate (B1/C2)
Lesson Topics: makeup, branding, inclusivity, marketing
Skill Focus: Speaking, Reading, Vocabulary
Approximate Class Time: 1.75 hours
Lesson Plan Download: rare-beauty-makeup-brand-intermediate-102024.docx
Lesson Overview:
Lesson Topics: makeup, branding, inclusivity, marketing
Skill Focus: Speaking, Reading, Vocabulary
Approximate Class Time: 1.75 hours
Lesson Plan Download: rare-beauty-makeup-brand-intermediate-102024.docx
Lesson Overview:
- After warm-up questions, students read a 189-word passage about Selena Gomez's makeup brand, Rare Beauty. The passage touches on Gomez's wealth, her upbringing, and the values of Rare Beauty.
- Post-reading activities include comprehension questions and an activity requiring students use some of the nine new vocabulary items to form discussion questions.
- The lesson has two debate prompts: one about animal testing and another about whether the world would be better without makeup.
- The lesson has two role-plays between a man and his girlfriend. The man wants his girlfriend to wear less makeup, but also worries that this suggestion may offend her. The next roleplay is between a marketer and a small business owner who wants help marketing her brand to young people.
- This is followed by a few quotations about cosmetics and branding.
- The lesson closes with a vocabulary review and final discussion questions.

INTERMEDIATE (B1/B2) Lesson on Cosmetics & Branding
Warm-up-Questions
- What beauty products do you use?
- Who do you think are the three most followed people on Instagram? (answer in page’s footer)
- Do you know Selena Gomez or her make-up brand Rare Beauty?
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This lesson plan was created by Matthew Barton of EnglishCurrent.com (copyright). Site members may photocopy and edit the file for their classes. Permission is not given to rebrand the lesson, redistribute it on another platform, or sell it as part of commercial course curriculum. ChatGPT was used to generate answer keys and some famous quotations. For questions, contact the author.
Comprehension Question Answer Key
- Gomez made most of her money from her cosmetics company, Rare Beauty, which generated 95% of her wealth.
- ….
- Selena Gomez was inspired to act by watching her mother perform in local theater.
- Rare Beauty promotes individuality, inclusivity, and mental health awareness.
- …
- Gomez believes she has achieved something unique in cosmetics by combining beauty with a strong focus on mental health and inclusivity.
Vocabulary 1-e, 2-c, 3-g, 4-j, 5-l, 6-k, 7-a, 8-d, 9-i, 10-b, 11-f, 12-h