Bottled Water: The Marketing Trick of the Century (Upper-Intermediate)

ESL Level: Upper-Intermediate
Lesson Topic: The marketing success of bottled water
Skill Focus
: Reading, Vocabulary, Speaking
Lesson Plan Download: marketing-bottled-water-upperintermediate-30032017.docx
Approximate Class Time: Two hours

Bottled water: a scam?

Health & Diet ESL Lesson Plan: Warm-Up

  1. What are some products you buy for health reasons?
  2. Would you feel embarrassed to be seen in public with a McDonald's bag?
  3. When you hear the phrase The Marketing Trick of the Century, what products do you think of?
  4. What's your opinion of tap water?

Reading: The Marketing Trick of the Century

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Bottled Water (ESL) Lesson Plan copyright Matthew Barton of

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3 comments on “Bottled Water: The Marketing Trick of the Century (Upper-Intermediate)

  1. Michael Jones (Posted on 12-2-2017 at 02:10) Reply

    Please chk this mistake out:
    What are some products you by for health reasons?

    by ———-> buy

    1. mb Post author (Posted on 12-2-2017 at 15:51) Reply

      Thanks! Got it.

  2. AJB (Posted on 7-15-2020 at 16:27) Reply

    I will buy you a drink in the unlikely eventuality that I ever meet you! Thanks again!

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