Bottled Water: The Marketing Trick of the Century (Advanced ESL Lesson)

ESL Level: Advanced

Lesson Topic: The marketing success of bottled water

Skill Focus: Reading, Vocabulary, Speaking

Lesson Plan Downloadmarketing-bottled-water-advanced-30032017.docx

Approximate Class Time: Two hours

Bottled water: a scam?

Health & Diet ESL Lesson Plan: Warm-Up

  1. What are some products you buy for health reasons?
  2. Would you feel embarrassed to be seen in public with a McDonald's bag?
  3. When you hear the phrase The Marketing Trick of the Century, what products do you think of?
  4. What's your opinion of tap water?

Reading: The Marketing Trick of the Century

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Bottled Water (ESL) Lesson Plan copyright Matthew Barton of

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5 comments on “Bottled Water: The Marketing Trick of the Century (Advanced ESL Lesson)

  1. Wendy Webber (Posted on 3-10-2018 at 21:59) Reply

    Great lesson plan. My students really enjoyed it.

  2. Mma (Posted on 10-12-2018 at 02:26) Reply

    What a great idea for a lesson! I’d develop the vocab secion a bit more, but the role plays and the warm-up questions are really inquisitive in all your lesson plans. I love it. Thanks so much!

  3. AJB (Posted on 3-15-2021 at 13:39) Reply

    Thanks again for your lessons! Matthew, with regards to the short articles that you create, do you have to get permission from the original authors before you rewrite them and put them onto your site?

    1. mb Post author (Posted on 3-15-2021 at 13:58) Reply

      Hello. I do not get permission from my research sources when I write my summary. The ideas from the articles are paraphrased (not copied) and I do cite them, as you’ve noticed, at the end of the article. Glad to hear you’re enjoying the lessons.

  4. AJB (Posted on 3-15-2021 at 14:16) Reply

    Thanks, Matthew.

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